I would pay $100 for the NYTimes iPhone app
I recently received an iPod Touch and have been playing around with some of the applications available through the iTunes app store. I think the platform and device are excellent, and I’ll post a list of my favorite apps soon. The one that I use the most use is the New York Times app. I think every publication should have something like this available. It works by downloading the entire day’s paper on my iPod, which takes about three minutes or so over Wi-Fi. I can then read full-length stories wherever I am on the Touch. The interface is easy to navigate, and, in some ways, it’s even easier to swipe through the paperon screen than to flip through the paper edition. Supposedly, the app will save the previous seven days of news on your iPhone or Touch, but I’ve only been able to get it to save the current day’s news, despite enabling more days of saved stories through the Settings menu.
What troubles me about this application is that it’s free. Every day I get the entire paper delivered to my iPod Touch for free. And there’s just a little NYTimes.com banner ad at the bottom of each article. This seems wildly unsustainable when I consider the state the newspaper industry is in and how much I used to pay for the convenience that this application gives me.
I started reading the Times on a regular basis when I was a freshman in college. I bought the paper almost every day for $1 and on Sunday for even more. (I think the Sunday price was $4 or $4.50 then.) I found the NYTimes.com website acceptable, but relatively inefficient to navigate, especially if you wanted to see all the headlines and all the stories of the day. When, during my sophomore year of college, I lived in France, I even paid much more to get the Times Sunday print edition because I found it so much more accessible than the website.
I’ve subscribed to the Times on a daily basis for months at a time since then, but usually ended up canceling because I wasn’t reading enough of the paper to justify the cost to myself or because I lived in apartments where someone would steal my paper 50% of the time before I could get to it in the morning. Each time I subscribed, I usually paid $20-$40 or so per month to receive delivery of the paper, depending on how many days a week I got it and what sort of deal I received.
Now, I get all the same content for free on the Times website or via the iPhone app. There’s something wrong here. Sure, the cost of publishing online is cheaper than that of printing a physical paper, but there’s still a huge gap. I’m not paying for something that I used to pay for, and advertising certainly isn’t paying for it either. If you’re going to move a readership online from print, someone is going to have to foot the bill. Unfortunately, we’ve become accustomed to the idea that online content is somehow simultaneously valuable and worthless at the same time. We consume it like crazy, spending hours a day reading websites, blogs, RSS feeds, etc. And yet we pay nothing for it except our isolation and attention deficit.
So, I come to the headline of this post. I don’t know what other people’s willingness to pay for the iPhone app is, but mine is probably around $100. That’s with a few feature additions to the current app:
- Allow users to save stories permanently on their devices and export them to their computers in PDF or text format. For longer stories, I want a way to get them back on paper before I read them.
- Allow users to email stories to others. This feature should be in the current version. It seems like a no-brainer if the Times wants to increase readership.
- Let users read more than just the current day’s news. I know this is supposedly in the current version, but it still doesn’t work for me.
- Include a way for users to annotate, highlight and save snippets from articles they read.
I don’t like subscriptions, so I would much prefer to pay some initial fee to purchase the application and have it available to me for the foreseeable future, a future that will only exist if the Times stops giving away its content for free.