The litter in littérateur.

The San Francisco Chronicle recently ran a story about the recent success of Booksmith on Haight in San Francisco.Preveen Madan and Christin Evans acquired the store in 2007,

Evans said they think of their staff as “book concierges,” gently nudging browsing shoppers toward books they might not have considered. They group books in unusual categories on shelves. A recent favorite is “Long Dead Writers – Read Them Before You Meet Them.”

That’s something that most bookstores don’t do. And it’s not a bad thing if their edit or selection of books is strong. However, most stores depend on the books selling themselves, which, in the absence of such a selection, will never work.

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